Showing posts with label Build. Show all posts
Showing posts with label Build. Show all posts

Sunday, November 25, 2012

Internet Marketers - Want To Build An Email List And Don't Know How?

To be a successful internet marketer you need to make money, and to make money online you need a list of prospective buyers. If you have a website and no list then your traffic is dependent upon the whims of the search engines or you take up paid advertising. A secure way is to build a database of all the customers who bought from you in the past. This database is pure gold because these people are the ones who are likely to respond to your offers in the future.

The basics of creating a list are quite simple; you need a website, an autoresponder service and something to offer, usually free. An autoresponder will store all your email leads and be able to send out scheduled messages, newsletters or latest offers to all or just some of your subscribers. When you think that a marketing list can contain 10,000 subscribers or more, then you see that an efficient autoresponder service is essential and one called Aweber is probably the best.

You will want a targeted list of subscribers to market your offers to. For example, you will get a poor response offering beauty products to a list of subscribers in the soccer niche! Each niche will need a separate list and some internet marketers may have 20 or so different lists! Don't worry though, you'll only be starting off with 1 or 2 lists as a beginner and the autopresponder service can take care of 1 or 20+ lists just as efficiently.

If you are a total newbie when it comes to internet marketing, then you are going to have to learn how to get a webpage or blog up and running so you can offer something of value to your visitors. Try a free blog at Blogspot.com (owned by Google) which is pretty straightforward to setup and has a user friendly backend where you carry out admin tasks. The other more involved option is to buy a domain name with hosting where you can set up your webpage. GoDaddy.com is quite good at hand-holding the beginner and walking you through the various steps, but beware they will try and sell you different 'bells and whistles' options at each step so do some research first about basic things you'll need for a simple website.

Now you have a hosted webpage or free blog at Blogspot with your offer on a 'squeeze page' [designed to let the visitor access your free offer or product only after they entered their email address first]. Your squeeze page must include a web form with a link back to your autoresponder service to put your subscribers onto a list. There are paid email marketing solutions provided by the likes of Aweber and Getresponse but there are also free solutions like MailChimp.com. If you are serious about internet marketing to develop it into a full time income, which is certainly possible, start off with a good paid service like Aweber.

To be honest, speaking from experience, it can be a bit tricky getting these things set up if you are a complete beginner when it comes to list building, and mistakes are bound to be made. As you progress along the learning curve your skills will increase but in the initial stages it's possible to make a big error that can be difficult to recover from and may try your patience to the point of wanting to give up. That would be a shame because, as I mentioned before, the potential to make good income is there and it's oft been said by internet marketers 'the money is in the list'

There is another way for those without technical skills to begin building a marketing list without the need of a blog, webpage, squeeze page, domain name or hosting. 5iphon.com (I think they refer to themselves as 'Siphon') who will provide you with a totally free hosted webpage that will virally build you a list on autopilot. Another service is Instant Cash Machine that also provide a ready made hosted squeeze page for a one off payment, they also provide you with an in house autoresponder service although you may opt to use Aweber. You will still need a separate autoresponder service for either Aweber or Getresponse if you use 5iphon.com, but Aweber in particular has some very good video tutorials for beginners to help set up your first list. May I wish you every success in your email marketing career!

How to Create Content to Build Your List

Today's topic is about how to create great, free content in order to build your list.We talked about how you can have all of the best products and services in the world, but if you have no one to offer them to or no one to sell them to they won't sell very quickly. When you have an email list (also called an ezine list) of several hundred and preferably, several thousands of people who are eager to hear from you, you now have people who will buy your products and services immediately and over time.

Now, that you've figure out which irresistible, free offer you will use to build your ezine list quickly and consistently it's time to create great content for your IFO, your irresistible free offer. Remember, you must offer massive value if you want to build trust, but you also don't want to give away the entire farm.

Here's a tip. The difference between giving away good value and not giving away too much is to give them the steps or give them good information, but to obviously not tell them exactly how to do everything. Don't give the exactly how. Give them the what. Give them the why it's important, but not the exactly how.

I recommend three different types of content for your irresistible offer.

1. Walk them through all of the steps of your proprietary system.It's a series of steps that you use to get your clients results.

2. Give them your compelling story, which means tell them about how you got to do what you're doing.Then give them some tips as to how you got from your 'before' to your 'after', in your before and after story. People find that very, very compelling, especially if you supplement with lots of tips.

3. Do an interview. You can actually give someone a set of questions that they ask you and that you respond to and you can record those.

Whichever you choose of the three, the idea is that the topic must be something that your ideal client would love to get their hands on.

Your Client Attraction Assignment.

Your assignment for this week is to come up with a topic that your ideal clients would say yes to. Remember, the topic is one of the most important things. They don't know what your content will be yet, but they will want to sign up for that topic.

Then, once you've selected your topic that they would say yes to, choose from talking about your proprietary system, telling your story and giving some tips, or content based on a Q&A style interview. The key is at the end of any type of IFO that you have give them an offer for deeper learning or give them a call to action to work with you. If you do this, just like I've shared with you, you will quickly build your list, get more clients and make more money. Enjoy!

List Building, and What Is Required to Build a List

The point of List building is to connect with a specific audience by giving top quality products or services in exchange for them joining your list.

When someone joins your list, you must build a professional relationship with them by providing a series of follow-up emails designed for the niche that your subscriber is interested in.

List building enthusiasts (like me and you) gain subscribers by applying marketing tactics in the form of squeeze pages and opt-in forms.

These opt-in forms are created by an auto-responder service and are easily implemented into the HTML code in your squeeze template using an HTML editor.

When a visitor is interested in your newsletter or product, the will put their details into the HTML generated squeeze page and subscribe to your list.

To begin growing a profitable list building campaign however, you will need to make sure that you have all of the necessary equipment that is needed, including:

An Auto-responder

With an auto-responder, you can create an unlimited number of email lists, and by categorising your lists you can make follow-up emails that are relevant to the audience on that particular list.

Landing Page/Squeeze Page

A landing page or squeeze page is the first thing a new subscriber will see before joining your list and this is where the opt-in form is placed and whatever product or service you are offering.

You need to plainly encourage your new visitors to enter in their details but to also encourage them to confirm their subscription to keep you free from SPAM complaints

A Product/Giveaway or Service

Your giveaway is quite possibly, the most essential element on your landing page. If your offer doesn't make the visitor jump up and take action then your lead will be lost.

This means that your offer needs to be relevant to Having a QUALITY product can make or break convincing someone to give up their email address

Offering something like

Free newsletter designed around your niche Free ebooks Free software Free video tutorials Products with Private label and Giveaway Rights Interviews Graphics, templates or even Squeeze pages themselves

You want to be certain that your audience is wanting what you offer and if you can do that then building your list becomes very easy and almost automated., but more importantly your subscribers are happy because you have provided them with quality rather than just another get rich quick scheme.


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