Lead Generation techniques should be mastered, rinsed, and repeated as leads is what drives your online business.
Leads are the meat to your business. They are the core reason of your income. To get the most of lead generation techniques you need to employ both - PAID and FREE strategies.
PAID LEAD GENERATION TECHNIQUES:
Solo Ad - an ad that is mailed to a list of ezine (an e-publication) subscribers on its own. Since no other ads are included in the email sent to subscribers, the ad can be said to be running "solo". There are numerous solo ad providers. The biggest hub that contains lists of solo ad providers within numerous industries is the Directory of Ezines. Founded by Charlie Page and ran for over a decade now and constantly updating, you will get access to the list of publications willing to send your ad to their list. Charlie Page takes you through a series of training to teach you to find relevant ezines (publications), how to write a successful ad, and even offers a free phone consultation with him. This is a targeted advertising and highly effective.
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. One of the most commonly used PPC is AdSense or Google Ads.
FREE LEAD GENERATION TECHNIQUES
Free techniques are more time consuming in terms of achieving results but they are very effective and long lasting.
Blogging - to attract more customer to your website, you need to fill it with quality content. You need to write articles coherent with your main website theme. And you surely need to write about things that you yourself would read about. To achieve maximum lead generation results from blogging you need to blog every single day (even a couple of blogs a day) and distribute your blog to the main content hubs and ping services.
Social Media Marketing is another FREE and extremely powerful way to generate leads. You need to approach smartly and with professionalism. It is very easy to get lost in social media and waste too much time on conversations that are never going to make you any money. You do need presence on Facebook, Twitter, Google +, and YouTube in the beginning. Take your time setting up you profiles and channels to match your main message to make people start recognizing you. Update your statuses 2 - 3 times daily and spend only 3 - 4 15 - 30 minute time slots a day checking and replying to messages.
There are many more lead generation techniques out there, but these are the main ones. You need to do your own research, try a few techniques, select the ones that work best for you and your business. Then master the ones you've selected, test them thoroughly to see what brings most return on your investment (be it financial or time investment) and then repeat.
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