In this first in a series of list building tips, I want to start off with one of the sneakiest ways to not only build your list but possibly make affiliate sales in the process.
List building, while not the only way, is one of the best ways of generating a full time income. The reason is simple. By building a responsive list (and responsive is the key) you give yourself the chance to have a number of prospects and/or potential customers that will buy products from you on a regular basis.
Granted, if you only have one product to sell, then building a list for this purpose is probably sub optimal. Still, you're going to want to build it for no other reason than to be able to follow up with those who haven't yet purchased that one product.
Not everybody purchases on first sight of a sales page. Some people need to think it over. By getting them onto your list, you give them something to think about with each follow up. A very simple way is by making each follow up an issue that outlines or details certain features and benefits of the product. The more benefits you give them, the more likely they are to purchase.
Okay, but what does any of this have to do with your affiliates? Well, if you have affiliates, you certainly want them to promote your product, right? What's one way of getting them to do this? Well, what if you were to run some sort of random script that sent a prospect to a particular affiliate's page rather than directly to your sales page?
This gives them more of an opportunity to make a sale without them having to do any additional work on their own. What affiliate wouldn't like that?
Great, but how does this build your list? What you do is you offer the person going to the affiliate site a special bonus IF they sign up for your newsletter.
Here is where this gets interesting.
Let's say you had an affiliate who was promoting one product of yours but you wanted to build a list for another product that was related. By offering this incentive, you have the possibility of making the sale from the one product that you're directly sending the prospect to (the affiliate page) while giving yourself the opportunity to make a sale off of the related product.
And even if you only have the one product, by getting them to sign up to your list through your ethical bribe, you give yourself the chance to follow up with the prospect in case they haven't purchased yet. This gives you more opportunity to close the sale AND the affiliate still gets credit.
Think your affiliates won't love you for that?
This is just one of many ways to drive traffic to your opt in page, build your list and make more sales.
Want more great list building tips? Check my signature.
See you soon with more.
To YOUR Success,
Steven Wagenheim
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