When it comes to list building, one of the most important aspects you need to take into account are opening rates. They are key because if, for example, you are sending emails to 10000 subscribers, but only 500 open it you are wasting your time and money.
When it happens that, you probably think:
OMG, what I'm doing wrong? And normally the answer is that not only you're doing one thing wrong, but more than one.
Some of the point you may need to check are the following:
- Does your email have a compelling title? The title is probably the most important part of the email because if the subscriber doesn't feel attracted it will be deleted without even having been opened. Some of the best article titles are: "How to... " "3 ways... " "Don't miss this opportunity if... ". Just test some of them and see which ones have the best opening rate. Remember, every list is different because every person is different to another.
- How often do you send emails to your subscribers? I know some Internet Marketers who send more than one or two emails per day. Of course, if you do so don't expect your opening rate be higher than 10%. Your list will eventually become burnt out and will unsubscribe. Ideally you should be sending no more than 2 or 3 emails per week providing excellent tricks or information to your list. By doing so, you generate an expectation that will increase the opening rates because your subscribers will be looking forward to the next time you send them an email. And when it comes with the follow-up don't email them every single day if you haven't told them you wouldn't be doing so. What I normally do is email them days number 1, 3, 6, 10 and 15. Do you see? The interval increases every email. That is used to generate an expectation.
- How often do you send affiliate links? Subscribers are not stupid, especially when it comes to the Internet Marketing niche, and they know what an affiliate link is. So if you keep sending them every day they will notice it and unsubscribe because they will think: Oh this guy is just trying to make money out of me. You have to be wise. Explain them a problem which they may or may not have had. Offer them different solutions, one of which includes you affiliate link and you'll see that you conversions increase dramatically.
I hope this helps you and remember, if you want further information about how to build your list on autopilot do not hesitate and visit my webpage which is posted below.
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