The point of List building is to connect with a specific audience by giving top quality products or services in exchange for them joining your list.
When someone joins your list, you must build a professional relationship with them by providing a series of follow-up emails designed for the niche that your subscriber is interested in.
List building enthusiasts (like me and you) gain subscribers by applying marketing tactics in the form of squeeze pages and opt-in forms.
These opt-in forms are created by an auto-responder service and are easily implemented into the HTML code in your squeeze template using an HTML editor.
When a visitor is interested in your newsletter or product, the will put their details into the HTML generated squeeze page and subscribe to your list.
To begin growing a profitable list building campaign however, you will need to make sure that you have all of the necessary equipment that is needed, including:
An Auto-responder
With an auto-responder, you can create an unlimited number of email lists, and by categorising your lists you can make follow-up emails that are relevant to the audience on that particular list.
Landing Page/Squeeze Page
A landing page or squeeze page is the first thing a new subscriber will see before joining your list and this is where the opt-in form is placed and whatever product or service you are offering.
You need to plainly encourage your new visitors to enter in their details but to also encourage them to confirm their subscription to keep you free from SPAM complaints
A Product/Giveaway or Service
Your giveaway is quite possibly, the most essential element on your landing page. If your offer doesn't make the visitor jump up and take action then your lead will be lost.
This means that your offer needs to be relevant to Having a QUALITY product can make or break convincing someone to give up their email address
Offering something like
Free newsletter designed around your niche Free ebooks Free software Free video tutorials Products with Private label and Giveaway Rights Interviews Graphics, templates or even Squeeze pages themselves
You want to be certain that your audience is wanting what you offer and if you can do that then building your list becomes very easy and almost automated., but more importantly your subscribers are happy because you have provided them with quality rather than just another get rich quick scheme.
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