Every marketer knows that you need to give free offers in exchange for emails. However, it is fatal to think that any free offer will work like charm in converting your visitors to subscribers. Your free offer must be so good that your visitors cannot even resist their desire to grab it! So, the question is how to utilize this ethical bribe to maximize your conversion rate and ultimately making loads of sales? By the way, what does list building has got to do with fine dining? Enjoy the article to find out.
Starter
Create your ethical bribe with the end in mind. The happy ending that all marketers crave for is making sales. Therefore, your free offer must be the introduction of solutions to your visitors' problems which is the first stage of your product funnel. In other words, it is the starter. Well, just like a starter helps to fill part of your stomach, your free offer must also be able to solve at least one of the common problems that your visitors might encounter.
Do not ever think that giving them solutions for free is going to reduce your sales potential. Think from the subscribers' point of view. I opt-in to your squeeze page, I got your free offer and one of my problems is solved! By now your subscribers must be thinking, "Gosh, this person is amazing! What else this person has got to offer?!"? Bravo! You've just positioned yourself as a very dependable expert in your niche, even if you just started.
Appetizer and Main Course
Now is the time to go for the kill. Nonetheless, you must be wary that this is not the step for you to hard sell whatever products you have in mind. Just like a fine dining meal, after starter we will have appetizer followed by main course and lastly dessert. Pushing for sales is also a delicate and well-structured process. Your subsequent product should serves to help them with some of the problems they might be facing next. For instance, after the squeeze page has been set up together with an ethical bribe, the next big obstacle is most probably driving traffic.
Therefore, every step taken to introduce your products must be carefully planned so that it fits to your subscribers' needs. This is undoubtedly a win-win-win situation as it not only helps your subscribers in an orderly manner, it also shows them your expertise in the subject matter and more importantly, it sells.
Dessert
Last but not least, show them your gratitude by giving them another freebie which can help them to achieve better results in your area of expertise. At this point, most of the hard work had been completed and it is time for you to enjoy your dessert too.
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