If you are familiar with Internet marketing, you ought to know that building a list is important to the success of your business online. Can you count the number of times have you heard the declaration, "the money is in the list"? Internet Marketers jump through hoops to develop highly targeted and responsive lists. Seeing as most of these business owners are so dedicated to building their list online, they in many cases forget about a huge source of targeted leads at their finger tips. In so doing, they are in essence leaving money on the table!
Rather than solely building your list online, it is important to make it a point to pursue efforts to help you increase your list offline!
Here are several masterful list building methods that will have you overflowing with offline leads funneled right into your list very quickly!
1. "The bigger your rolodex, the bigger your business" ~Anony
One of the best ways to expand your rolodex and your list is by leveraging Meet Up Groups. Meetup.com is a tremendous website for getting laser targeted leads for any business! Head over to Meetup.com, identify meet up groups in your area that fit your specific target market. before attending a Meetup, speak to the organizer. Explain to them who you are, and inquire as to if there is somebody in the meetup group that you ought to know. Your plan is to get connected with no more than 5 people, as you will want to meet with them one on one going forward.
Don't stop at just participating in a Meetup group, but begin your own! Organizing your own meet up group established you in a position of authority. Regardless of the group you establish, make it a "beginner" group. A novice group will bring people to you that want what you have. You don't want or need an expert in your field to take part in your group because you're the expert. Offer free or inexpensive lessons, and be sure to have a sign in sheet and to collect business cards... and There you have it you're boots on the ground offline List building!
Special Note: Meetup.com provides a sponsorship option that lets you to place advertisements on your group page. You can monetize this space by utilizing it to market products and services or any associated affiliate offers.
2. "The richest people in the world look for and build networks, everyone else looks for work." ~Robert Kiyosaki
Networking Events, when done the correct way, are an absolute hot spot for growing your list! At networking events, you will normally get 30 seconds to introduce yourself and describe what you do. Most people will just get up and say something like, "My name is Marenda, and I help people market their business online." Pretty uninteresting right?
Your style will be totally different. Your objective is to create enough of a presence to spark interest and establish yourself as an authority in the room so that people are coming to you.
Here's How, Example Introduction:
"Were you aware that there are nearly a billion individuals on Facebook? Wouldn't you like to know how to detect and successfully engage your target audience on Facebook to expand your business?"
While you are delivering your quick introduction, you're handing out your flyer with a free offer to receive "5 Sure-Fire Ways To Accelerate Business Using Facebook". You instruct them to fill out their information and return the flyer to you at the end of the meeting. And just like that... you raised the amount of subscribers to your list by 50% or more with the people in the room!
3. "It's not what you know but who you know that makes the difference." ~Anony
Many people are horrified by the thought of public speaking. If you are one of those people you should get over it because there is no better way to directly influence a large number of people at one time than with speaking engagements. Seize these opportunities!
You should consider staying in contact with your local Chamber of Commerce and business associations because these entities are always searching for speakers. They probably will not be able to compensate you financially, however the exposure is worth its weight in gold.
When you say yes to speaking engagements, always remember to arrange to secure a copy of the attendee list to ensure that you can follow up with the attendees via a quick phone call. Ask every single attendee if they are interested in being added to your email list, make certain to give them the benefit of being added to your list, for example: "Get all your Facebook questions answered", or "receive free resources".
If you truly understand the concept of "the money is in the list" you should also now understand that by ignoring offline list building opportunities, you could very well be missing out on a considerable source of revenue. You can build up a following offline and then ask them to follow you online. Lots of successful Internet Marketers have used these proven strategies and are making six figure incomes and more. Get engaged with your town and get connected!
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